Joseph Tame (‘TameGoesWild’) will run the full Tokyo Marathon equipped with three iPhone 3GS’s. One of them will be providing a live video feed from a custom mount on top of his head. The second will provide a live uplink of his exact GPS location. The third will automatically read messages out loud from his Twitter stream, thus allowing for viewer-interaction.

A team of iPhone 3GS users will be out and about Tokyo capturing the excitement of the event from many different angles. These feeds will be streamed back to our broadcast HQ – a room in a hotel near the end of the route.

Steve Nagata and Christine will be our anchors, managing the live streams and providing commentary.

Viewers are encouraged to participate by watching the live stream, and sending messages via Twitter.


272,134 people applied to run in the Tokyo Marathon 2010. Out of them, only 32,000 were lucky enough to be selected. TameGoesWild is running this race for the 240,134 people who didn’t make it. They can experinece the excitement, the pain, the tears and the adrenaline of the Tokyo Marathon – from the comfort of their homes.

It is unlilkely that Joseph will finish first and receive the 8m yen prize; therefore he is unable to offer to pay people to watch it.


Sunday 28th February, Tokyo

(Evening of Saturday 27th February, Europe, USA)

Live broadcast starts Race Starts Final 30 mins of race Live broadcast ends
Japan 08:00 09:10 13:15 – 13:45 (approx) 14:15
London 23:00 00:10 04:15 – 04:45 (approx) 05:15
New York 18:00 19:10 23:15 – 23:45 (approx) 00:15
San Francisco 15:00 16:10 20:15 – 20:45 (approx) 21:15
Click here for more time zones

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