


Running Tokyo: What it means to me
With just a 6 weeks to go until the Tokyo Marathon, I’m trying to get in as much training in as I can. The other night I decided to take my camera with me to document my run …and it kind of turned into a mini-documentary about what running means to me. I...
Tokyo Marathon 2016
JOSEPH TAME’S 8th ANNUAL LIVE-STREAMED TOKYO MARATHON The world’s first sports event broadcast in full 360-VR from the athlete’s head History was made on February 28th 2016 Eight years in the making: Tokyo Marathon 2016 sees my 360 degree dream...
The Tokyo Marathon 2015
The Tokyo Marathon has become a core part of my life. It’s an annual celebration of the close relationship I have with the city and its people. It’s the day when friends are reunited, friends 7 years in the making. Whilst I might only see them for a few seconds once a year, they bond is strong, and is carried throughout the whole year when I meet many of them at other events, in trains, on the streets. It’s so much more than a 42km race.

Tokyo Marathon 2014
The 2014 Tokyo Marathon was Joseph’s biggest challenge to date. Join Joseph on the 42km course as he attempts the impossible, this time wearing a 360 degree camera

Tokyo Marathon 2013
No Tokyo Marathon would be complete without a wild Tame live streaming his run!
The iRun: How 14,000+ virtual supporters joined the Tokyo Marathon 2011
It’s been almost 6 months now since I completed the Tokyo Marathon 2011 whilst wearing the iRun. Following the big day itself I needed at least a week to get over the physical and psychological trauma that I had inflicted upon myself through carrying out this...iRun: How 14,000+ virtual supporters joined the Tokyo Marathon 2011
It’s been almost 6 months now since I completed the Tokyo Marathon 2011 whilst wearing the iRun. Following the big day itself I needed at least a week to get over the physical and psychological trauma that I had inflicted upon myself through carrying out this...
CNN: Tokyo Marathon 2011
For the 2011 Tokyo Marathon CNN sent two camera crews to document my progress. Find out if the windmills kept turning in this report.東京マラソン2011ではCNNが僕のランをドキュメントするために2チームのカメラクルーを用意しました。風車にもご注目!

Press Coverage for the iRun 3.0
In the days leading up to the Tokyo Marathon 2011, the iRun 3.0 story went viral. Here’s a selection of the coverage.

Introducing the iRun – the World’s Most Advanced Mobile Social Media Studio
The project goes live, here, on Sunday 27th Feb 8am JST (Saturday 26th Feb 11pm GMT / Saturday 26th Feb 6pm EST) Follow me @tamegoeswild for project updates. Following on from the success of last year’s Tokyo Marathon broadcast project, this year I’m...